Grant winner forges new international connections

Fabulous news for Fremantle entrepreneur Natalie Marinho, who took out an 'International Access Pass travel grant' from New Industries WA in not one, but two categories.

Natalie scooped both the Superstar Award - for people who offer a great product ready for global production and deliver business results - and the New Horizon Award - for people to apply their technologies in other sectors.

Landgate couldn't be prouder to have helped Natalie develop her AR app DropIt through its SPURonWA grant program.

Natalie describes DropIt as a location-based social messaging platform that lets users create messages in augmented reality (AR) and drop these at real world locations for other people to find.

Natalie Marinho, Founder Voyant AR

'One of the major challenges with our prototype was the location accuracy of the GPS which wasn’t precise enough to create the best personalised experience, Natalie said.

We used the Landgate grant to identify, test and integrate technology that combines computer vision, simultaneous localisation and mapping - or ‘SLAM’ - and 3D point clouds to increase the accuracy of our AR messages.’

Natalie confirmed that early testing of their improved prototype has demonstrated significantly greater GPS precision and a much-improved user experience.

DropIt is just one of the products Natalie will take to the 2020 AWE Expo in Shenzhen, China as part of the New Industries WA grant she received.

‘I’ll be travelling to China later this year to forge new connections with augmented reality hardware and software developers. What a way to start 2020!’

For more details about the International Access Pass awards, visit newindustries.wa.gov.au

Find out more about how SPUR can help your location data based idea spur.wa.gov.au/developers-and-startups

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